Themes are always fun AND tough. Hey could you do Kacha and I a favor and weigh in on the following theme concepts? We need to pitch the top three or four to the Chrysler client tomorrow morning. Also, if you have a new theme to throw into the mix, please do. Please comment by 3:30 ET. If you haven't participated in the Blog yet — Here's your chance!
Here goes (In no particular order):
Brains & Brawn
Don’t Look Back
Dream Driveway
More Than Power
Power to the Pavement
Out-Tough, Out-Smart
More than Muscle
The Declaration of Dominance
American Truck, American Muscle
One-Two Punch
Hang-On & Haul
Ain’t No Comeback
The Brains… The Brawn… The Brand
Shock and Awe
The Legends Reborn
Hammer Down
Old School… New Rules
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9 comments:
I think a lot of these are really awesome.
I started commenting on each theme, but then thought I might seem negative, so I put some of my favs at the top and some of my not so favs at the bottom. Hope this helps.
Old School… New Rules
Like it
The Declaration of Dominance
Like it
American Truck, American Muscle
Like it
One-Two Punch
Like it – You know how people say “the old one-two punch”. We could say “the new one-two punch”. Though I don’t know if people would get it initially.
The Legends Reborn
Like it
Dream Driveway
I like this one.
I picture a house with a brand new shiny Ram and Challenger in the driveway.
It’s something someone would want to come home to.
Brains & Brawn
I don't care for this one because I picture a nerd and a bully.
Don’t Look Back
To me, this one sort of implies that the past wasn't good. Whereas we want to say the past was good, but the present is better.
Ain’t No Comeback
The Brains… The Brawn… The Brand
To me this implies that one vehicle has the brains, the other car has the brawn. I want a vehicle with both.
Shock and Awe
This seems to relate to Challenger more then Ram
More Than Power
More Than Muscle
These two seem not to say enough for me.
Out-Tough, Out-Smart
Hang-On & Haul
I commented on the ones that struck me.
The Declaration of Dominance
This one is strong. It's Tough, it's America, It's got good tempo.
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Shock and Awe
I would stay away from Shock and Awe. It relates to people dying in war.
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A few stick out to me when I think of a theme for this tour.
Dream Driveway (makes me think of the Dream Cruise)
The Declaration of Dominance (totally agree with what Rob mentioned below)
Hang-On & Haul (seems fitting)
The Legends Reborn (2 legendary vehicles)
Okay, when I look over these possible themes there are two that stood out to me:
The Legends Reborn – both are originals, but redone and up-to-date
Hang-On & Haul – works in more than one aspect, which I like
Some comments on others:
Power to the Pavement – can the Ram go off-road?
The Declaration of Dominance – kind of like the idea, but seems like a mouthful to say
“Shock and Awe” – I would definitely stay away from this. Isn’t that what they called the initial air strikes over in Iraq? Could have negative connotations
American Truck, American Muscle – too generic, could almost work for any brand
I like Hang-On & Haul and The Legends Reborn, kinda wanted to follow the whole renaissance theme, but i guess it applies more to challenger than ram. One-Two Punch makes me think that one of them is a sidekick to the other.
Punishing Pavement
Enjoy the Road
Double Trouble
The Fire and the Flame
The Rebirth of Muscle
Packin' Heat
Street Smarts
Essence/Icons of Intimidation
Thunder and Lightning
My top 3 would be:
1. Dream Driveway
It paints a great picture of the vehicles everyone wants to see in their own driveway. You know, the kind of vehicles that the neighbor will drool over and incessantly bug you to let them drive.
2. One-Two Punch
Lots of energy inherent in this one, plus it has that in-your-face feel. Just saying it doesn't do much, but when combined with a cool logo and driving music it packs a heck of a "punch," no pun intended.
3. Shock and Awe
Although this phrase could have a negative connotation due to its use at the onset of the Iraq War, the phrase alone could have multiple meanings. It could imply that salespeople and customers alike will be "shocked" by Ram and "awed" by the extent of improvements. Conversely, it could be interpreted as Ram and Challenger "shock" and "awe" in their own respective ways.
Here are my top picks:
1. The Legends Reborn. Maybe a bit generic, but it works -- and lends a "mystical" theme
2. The Declaration of Dominance. Sounds tough and American.
I would definitely stay away from "Shock and Awe." And "Dream Driveway," the other top pick around here, sounds a bit too much like a Barbie Dreamhouse. Doesn't seem tough to me.
A lot of these ideas sound really good, but the ones that stand out to me the most are One-Two Punch
Old School… New Rules..... I really like this idea because it seems more modern
Hang-On & Haul, I like this one because it sounds a lot of fun
The Legends Reborn, I like this idea and I believe a lot of people would find it catchy however its seems to traditional as well
One-Two Punch, this one stays in my head however I don't think it is as catchy as the other two
Ain’t No Comeback, I also like this one because it sounds dominating and powerful
A lot of these ideas sound really good, but the ones that stand out to me the most are One-Two Punch
Old School… New Rules..... I really like this idea because it seems more modern
Hang-On & Haul, I like this one because it sounds a lot of fun
The Legends Reborn, I like this idea and I believe a lot of people would find it catchy however its seems to traditional as well
One-Two Punch, this one stays in my head however I don't think it is as catchy as the other two
Ain’t No Comeback, I also like this one because it sounds dominating and powerful
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