Scion Game List:

Here's what we came up with. We'll probably end up picking one option for each category.

Overall Theme / Treatment:
We'll have a simple overhead drive that holds all of the games — each of them in their own "neighborhood" or "building — Like in Grand Theft Auto — "Liberty City." Games will unlock as they become available, earn enough points, or complete tasks / games

Product Games:
1. "Built It" — The user will learn tC's key features as they build one from the ground up. "Learn as you try" approach." Theme ideas:
— Go back in time to the tC design shop in Japan and build (Cool Magna type feel)
— Walk around through the city until you collect all of the key features for building a tC. After that, you will drive the vehicle

2. "Stand & Deliver" — Create a virtual walkaround of a vehicle to match an individual's or a crowd. Probably an urban parking lot / car show environment. Crowd applauds for good walkarounds — boos for bad or incorrect ones

Comp / Comp Games:
1. Trash Talk — Person drives up in a competitor's car and starts banging their chest (figuratively) about their vehicle while ripping on the Scion. With each claim from the driver, the user overcomes it with a WordTrack

2. Drag Race — User fuels up their tC with competitive advantages WordTracks and races it against the competition

3. Power Up — Pac Man inspired. A small tC get's chased around a game screen by large competitors. As tC consumes product advantages it grows, until it's large enough to consume the competitor

Accessories:
1. Custom Shop / Parts Counter — Customer identifies accessorizing goals and the user equips the vehicle to meet their wants / needs. The calculate the costs, the customer freaks about the price, user reconfigures to meet monthly payment requirement

Scion 101 (Selling Scion Value)
1. Cash Roll (Cab). Friends rolling around in a Scion with the user asks the user questions about Scion. Just like in Cash Cab they'll have shout outs to help them on tough questions. Win by persuading passengers that Scion is the right brand for them

2. Discover Scion. User walks around a city / dealership / warehouse and collects key elements of the Scion Brand.


So, which ones do you like most?

Scion — Game On!

Scion Mini Games — need I say more?

Two weeks ago Scion came to us with a new mission — "Bring tC top-of-mind with Scion salespeople and remind them how great of a vehicle it is." With the launch of xB and xD, the aging (yet still very cool) tC has lost a bit of its luster on the sales floor. To complicate the situation... the competition has launched exciting new vehicles while tC has remained essentially unchanged. I'm currently working on a full campaign to address the issue — feel free to drop by and take a look at the white board by my office and check it out — a key element is a full compliment of Scion mini games.

Mini Game Basics:
• 5-Minute Max Gameplay
• Fun, Fast, Over the Top Scion Attitude
• Roll out for tC first, then adapt for the full lineup
• Current Game Subjects:
— Product (Know your stuff)
— vs. Competitor #1
— vs. Competitor #2
— vs. Competitor #3
— Accessories
— Scion 101 (Refresher and for New Hires)

So, here's what I need help with:

1. What else do you think Scion tC salespeople need to know (Subject)
2. What kinds of games? Concept? Visual? Play?

Please drop your ideas here, or / and bring them to the 1PM brainstorm.

Thanks for your help.

PS. Look for this blog to get locked down soon — probably later today. So PLEASE be sure to register for this blog if you haven't already. Otherwise you'll probably get locked out. And, it's going to be a hassle for me to get you back in.

Have a great day,

Matt