Antanaclasis - repeating a single word, but with a different meaning each time ("If you aren't fired with enthusiasm, you will be fired with enthusiasm.")
Paronomasia - using a word with a different sense or with a change in letter or sound ("A pun is its own reword.")
Alliteration - a series of words that begin with the same letter or that sound alike (Steak 'n Shake)
Heteronyms - words that are spelled the same but with different pronunciations ("Live in Arizona. Don't desert the desert.")
Tmesis - division of the elements of a compound word ("Fan-bloody-tastic")
Antithesis - juxtaposition of two ideas that oppose or contradict each other ("In the battle, you'll tremble.")
Assonance - like alliteration, only specifically concerning the repetition of certain vowel sounds ("It's hot and monotonous.")
