• Be short and to the point
• Have lots of Ram attitude -- "Ram this!" "Bring it on!" Those types of themes aren't out of bounds
• Consider paying off that Ram is still a tough truck, but now has higher level of quality, refinement and technology...
That's all I can think of off the top of my head. Feel free to peek at the brainstorm area white board to see what we have so far.
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2 comments:
Sorry if any of these are repeats - but I haven't looked at the board... just taking 120-seconds to put ANYTHING out there! Woo Hoo! No laughing!
-Ram On!
- Ram and Roll!
- Ram Live!
- Ram It!
- In Ram We Trust
- The Ram Life
- Ram-tastic!
- Big, Bad, Ram
- RAMbunctious
- Ram'in
- Rock and Ram!
- Ram : Hard as a coffin nail...
- that's all I got... stupid Friday afternoons
What about concept, too? The theme is one thing, but I'm also excited to develop an experiential concept...like for Dodge Journey it was music/concert. What could it be for Ram. Matt had originally come up with a worksite concept (months ago) but I don't know if that still has traction with either us or Client.
Sports? Amusement Park? Rodeo? Comic books?
...just spit-balling.
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